CBE at Mekelle University Hosts Dual Seminars on Strategic Marketing
The College of Business and Economics (CBE) at Mekelle University successfully hosted two insightful seminars under the theme “Marketing as an Investment – Building Growth, Confidence, and Competitiveness.” The sessions were designed to benefit both the academic community and the regional business sector.
The keynote speaker, Mr. Misikir Mulugeta, one of Ethiopia’s leading marketing and commercial strategists, shared his rich experience in shaping the success of some of Africa’s most iconic brands.
The seminars brought together:
• Academic staff and students
• Company managers and marketing professionals
• Experts from diverse industries
Beyond the exchange of ideas, the events provided a dynamic platform for networking, collaboration, and discussion of real-world marketing challenges faced by local businesses.
CBE extends its sincere appreciation to Mr. Misikir Mulugeta for his inspiring presentations and to all participants for their active engagement, which made the seminars a remarkable success.
